| |
| |
|
Small Business Information |
|
|
|
Tell Me The Reasons Why I Should Believe You?
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'? I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess. The legal guy came in and said, 'I feel we may win this case'. The defendant was furious with his lawyers. I want you to have an abundance, a 'preponderance of proof' so that we bury them in evidence. I want them to 'surrender' because of the unending proof we can give them! That real life example helps to reinforce the fact that generally we're a nation of sceptics. But, if someone was able to win us over, with just amazing proof, reasons and credibility to back up what they say, we'd be pretty much sold on whatever they were trying to persuade us with. To illustrate things, let's say were planning on selling our car and we want to give the prospective buyer enough evidence to buy from us. The question is "what can we include in our written communication that'll help cement a sale?" How about we start with... Photocopies of the logbook that details the full service history. Then, we could send ... A copy of a Tax disc that has been fully paid up for a year. And, what about... Photographs of where you've been on holiday with your car, so putting a picture in the mind of the prospect that 'leisure' can be made more enjoyable. And, to prove our reason for the sale, we could include a copy of... A flight ticket that shows you have to go out of town in the next 30 days, hence the spectacular offer you're making to sell the car. To add a little status and glamour to the car, we could show... Pictures of celebrities, local or national, who also have a similar car, so bringing in the principle of 'association and esteem' in having the same as 'prominent others'. To prove the market value of the car, we can show... A copy of the dealer price for the car, and the market place average, and how you're able to undercut the price, and the reasons why you're able to do it. A letter from your loan company showing the amount outstanding on the vehicle to date, and, a copy of a report that shows why the car you're selling, has tremendous resell value. ... I think you get the idea here. Whatever it is you want to sell, giving people irresistible reasons, backed up with a caseload of proof, is the surest and quickest way to a sale. What proof elements can you add to your products and services? Copyright 2005 Nick James Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: http://www.Nick-James.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Success Tips for Small Business Owners Running a small business requires many skills. However, to do this successfully you need to organize yourself first. How to Protect Yourself & Your Business As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. The Benefits of Using Freelance Consultants / Trainers for Your Project What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or 'change' scenario. There are however distinct advantages to using freelance as against permanent resources, and some of these are outlined as follows. 5 Small Business Management Questions to Help Choose Marketing Programs As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc. As a specialist in getting restaurants open, it is surprising how many people ask, "How can I get out of my restaurant?" Reasons for this question vary greatly, from a death in the family to a merger with another firm, to the end of a lease.Selling your restaurant requires quality prior planning if you are going to realize the maximum value for the business. Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done We all know how glorious those first warm days of spring feel. The trees are blooming, the birds are singing. Too Many Lawyers in Franchising Today Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country. Entrepreneurs Ask: What Can a Virtual Assistant Do For Me? Great question!Freeing your time is an indisputably key element in growing your business! When you delegate tasks to the capable hands of a professional Virtual Assistant (VA), you can quickly and easily refocus your energies on other aspects of business directly linked to generating revenue.Partnering with a professional Virtual Assistant will:Increase your revenue. Top 7 Small Business Tax Tips Here are seven ways for owners of small businesses to save money on their taxes.1. Looking for a Business to Run in the New Revitalized Downtown Area? Looking for a place to add a Quick Lube away from your Super Wal-Mart Competitor? Down Town Revitalization, Why You Should Be Part of Such a Committee.A study showed that within the next five years 20% of LOF- Lube, Oil and Filter Independent Owners said they had plans on adding one or more facilities. Is Your Business Profitable? What's your job profitability? Do you know?Many business owners are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account. Pressure Washing Companies; Pricing Dock and Deck Cleaning If you own a Pressure Washing Company and wish to get business at the local Marina there are a few things you should know. You need to be careful in bidding these types of jobs. How To Start A Blind Cleaning Business Quickly And Easily Starting the blind cleaning business is one of the best marketable business ideas you could latch on to. If you give the requisite amount of time and dedication, there will be no cap on your earnings. The More you GIVE the More you GET Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. Mobile Detailing VS Fixed Site Detailers Mobile detailers will find themselves with lots of competition even if they do not see them around town. There are also many fixed site detailers who specialize in wholesale detailing or the retail detail or both. Top 10 Rules for Small Business Success 1. TargetYou are not all things to all people. 6 Steps to a Successful Medical Spa Expansion According to the American Society for Aesthetic Plastic Surgery, since 1997, nonsurgical procedures have increased by 471 percent. Jeff Russell, CEO of MedSpa Financing, comments "Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success. Taking Stock Back when I owned an inventory-based business, one of my better customers had a clever barb in his repertoire. If we were out of anything he needed in his order, he would say "You know, this would be a great place to open a supply house. Five Facts and One Motivating Factor Behind a Successful Home Business All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on. Solving the Late Paying Customer Blues Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
|
| home | site map | Web directory | Pham Thanh Long | Luat su| Lawyer| Links |
| © 2006 |
