| |
| |
|
Small Business Information |
|
|
|
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales. One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?" ? Have you ever stumbled over your words when asked what you do? ? Have you ever received the response, "Oh, I see", followed by silence? ? Do you ever feel as though you do not know what to say about yourself? I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do - what would you say, and you have only until the elevator gets to the bottom?" I have personally struggled with this at times, and equally have found that when I get it right, results flow - which initially could be as simple yet important of getting more time to converse with the person asking the question of you. A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton. This FREE workbook, which can be accessed through globizdev.com details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept. By using the techniques within this FREE publication I have been able to clearly articulate what I do; present an 'elevator speech' concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers - all of which has led to an increase in revenue. The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will: 1. Develop a core marketing message 2. Learn to 'say' your core marketing message 3. Develop an executive summary for your business 4. Develop a set of marketing options - web, print, speaking, writing 5. Refine a range of sales techniques for your business Will the Marketing Plan Workbook guarantee your success? Of course not - your success is up to you. From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist. Get your FREE Marketing Plan Workbook at globizdev.com under Additional Resources For You. Promote yourself more successfully meldunn.com.au Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients. We offer a range of services including: ? Proposal and tender development ? Technical assistance ? Research and strategy development ? Quality review of submissions ? Market entry support ? Partner identification ? On-ground representation Global Business and Development Solutions Home
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Define Business Objectives Why does a good business relationship rely on having some common business objectives?As you attend networking events, you will gradually find ways that make it easy for you to mingle and be heard. Your message will need to be clear, focused and consistent each time. Does Your Small Business Marketing Suffer From The Bulldog Effect? If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it. Proper Care and Feeding of the Business Owner That sizzling sound you're hearing may be a symptom of a major hidden cause of businesses closing their doors. It's called burnout. Buy a Flower Shop: Serious Considerations You've always liked flowers and you think the idea of turning emotions into floral expressions sounds like tremendous fun. You are between careers and have been investigating business opportunities in your community. Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had There is a rather famous true story called "Acres of Diamonds".It is about a successful farmer who risks everything searching the African continent for diamonds. Mobile Carwash; Senior Citizens and Mobile Homes Senior citizens are generally not a large marketing segment for mobile detailers or car washers, however, they should not be ignored. You will find in a near by area a seniors-only mobile home park. Financial Dose for Business The goals of businesses have undergone much evolution from the times when entrepreneurs were content with anything that they received above the capital invested. Businesses now want to expand their reach globally, riding on the wave of technology. Making Your Product Desirable For Alliance Partners How do you make sure you have the business solutions or services that your alliance partner needs?You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they certainly do not know enough about you. Setting Up as an Electronic Repair Authorized Service Center If you plan to upgrade your workshop into an Authorized Service Center, this should guarantee plenty of work and a secure future. Setting up from scratch as an Authorized Service Center is not an easy job. Entrepreneur to Employer You make the decision to go into business and for some time work from home or in leased premises and your business starts to grow.Like all businesses you experience growing pains. Get Free Payroll Forms Download from the Internet Having a successful business means also having a good working relationship with your employees, and nothing more makes it sour than having problems with the payroll. You can't expect them to work gratis, employees expect to be paid and compensated fairly. Gold Medal Delegation When the recent Games of the XXVIII Olympiad came to a close in Athens, two events stood out in my mind as perfect examples of the importance of time management:1. Teenage swimmer Michael Phelps, America's most-celebrated Olympic athlete, matched Mark Spitz's record of four individual gold medals with a stirring comeback in the 100m butterfly. How To Get Slightly Famous in Print Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. How To Start a Small Business Not sure how to start a small business? This guide will offer you some useful tips on the basic requirements of starting a small business.Initially, there are two types of businesses available to you, Sole Trader or Partnership. Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them) If you interviewed business owners of failed businesses, a majority will tell you that they didn't understand or feel comfortable dealing with the "book work". Your ability to understand and perform day to day accounting tasks in your small business is a critical success factor. 7 Card Tricks That Improve Your Personal Networking Power CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you will ever possess. Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. Finding the Right Virtual Assistant for Your Small Business Articles abound advising the business community how to properly screen when looking for a Virtual Assistant (VA). Unfortunately, some of the advice may lead you astray, as it often ignores the fact that VAs are not employees but independent contractors providing professional business to business (B2B) services. Marketing Your Small Business - The Top 10 Brilliant Ideas A Brilliant Marketing Idea.. Bringing Home the Bacon In general, all of us know how to accomplish the task and get the work done. The problem is in how to actually 'get paid' for what we do.
|
| home | site map | Web directory | Pham Thanh Long | Luat su| Lawyer| Links |
| © 2006 |
