| |
| |
|
Small Business Information |
|
|
|
How to Manage Your Pipeline
How is your pipeline structured? I assume most of you have heard about the sales pipeline. Your pipeline is what keeps your business going. It is a lot like a funnel: at the large end, you need to do lots of activities that will generate a slew of interested contacts; some of these move down the funnel and become coached; of these, a few get qualified, and even fewer go on to be selected and finally closed. Once you have a customer, the tendency is to spend your time at that end of the funnel fulfilling the work. When the job is done, you turn around and there is no more work waiting; you go back to the other end of the funnel and start all over. The important lesson here is that you need to keep a balance within your pipeline so that you do not run out of clients at the end of the day. Have you ever been in a situation where you were working with one client that took up enormous amounts of your time and you had no time to do your marketing activities? And the client without warning cancelled the project and you were left without any work and nothing in the pipeline? This is the worst thing that can happen to a business. You should always have Plan B and Plan C and Plan D, etc., in the wings at all times. There are several stages in the pipeline but you must remember to work on it to keep things flowing through. If you get a customer that tends to eat all your time, make sure the client understands that you must take one day or half a day every week to work on your own marketing efforts. You can suggest that they extend the project over a longer period of time so that your needs are also met. You will find that most clients want their project as a first priority and that you will need to schedule your time around your own marketing activities. The important thing to remember is that you must always fill the pipeline. Your efforts to fill the pipeline while being tied up in other projects may seem difficult but you will find that a number of networking opportunities are either held early in the morning or in the evening. Some events are held at the lunch hour. Take advantage of this and set new client meetings around meal times. Don't let your business dry up; always work towards finding other relationships that can lead to future projects. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
North County San Diego Small Business North County San Diego has had some significant growth, and it appears to be a wonderful place to run a business. It has a strong middle class upward bias and plenty of opportunity and employment. 4 Areas Where Your Business is Losing Money In my 18 years of consulting I have heard it all. Everything from competition to managed care as reasons why it's hard to create the business of your dreams. 20 Great Ways to Market Your Business Locally Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. Lawyers Everywhere Telling Regulators What Laws to Make The Federal Trade Commission decided to sit down and revamp the franchise rule of the 1970's. They started to do it in 1995 and postponed it then had some comments collected in 1997 and then in 1999. Conquering Confidence Killers for Small Business Success "The way to develop self-confidence is to do the thing you fear". -- William Jennings BryanWhether you're generally a self-confident person, or someone continually plagued by self- doubt, you'll recognize some of these confidence killers if you:? Are overly dependent on the thoughts or opinions of others;? Avoid meeting new people because you're afraid you won't fit in, be liked, or be accepted;? Focus on unrealistic expectations ("I must do each job perfectly"; "If one person is unhappy then I have failed");? Have an 'all-or-nothing' attitude;? Pay heed to the internal and external naysayer;? Use the word SHOULD most often in relationship to your business;? Assume that if you don't get the client, they didn't like you;? Assume that you must be as talkative, outgoing, friendly, smart, old, young, educated, attractive, as someone else in order to succeed;? Avoid implementing new ideas because they may not work;? Can recount all your shortcomings each day. The Care and Feeding of Your Small Business While I was hard at work last week, an everyday drama was playing out in a hospital room in the next town. My niece was working on presenting me with a new great nephew. How To Start A Blind Cleaning Business Quickly And Easily Starting the blind cleaning business is one of the best marketable business ideas you could latch on to. If you give the requisite amount of time and dedication, there will be no cap on your earnings. Politics, Environmental Rules, and Mobile Car Washes During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Small Businesses With Work Trucks; A Warning If you are a non-operator owner of many work trucks, you should keep your business credit card with you not leave it in one of the trucks. You should not issue them to employees without strict guidlines. Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals! Hogwash!That's what I say to people who tell me that their business is purely and solely a "cheapest price business."People who stubbornly insist that "MY business is different" are right, but not in a good way. Accepting Checks in Your Business Virtually Risk Free Most businesses accept checks as form of payment for goods and services. However, accepting checks can be a risky endeavor if your company doesn't follow good policies and procedures for preventing loss from bad checks. Truck Detailing Shop Business Case Study As an entrepreneur you can learn a lot by following the real life case studies of other entrepreneurs. Often the text books in school leave out the beginning details and the juicy part of how it all comes together and is created out of nothing but a thought. Business Success - The 42 Greatest Business Tips What does it take to grow a business and run it successfully? The main ingredient is attention to the basics, operating with integrity and following the way other successful people have run their operations.Here are StartRunGrow. Are You Running Your Business or Is Your Business Running You? Being a small or home-based business owner can be loads of fun and very rewarding.You may have decided to go into business because of your need for personal freedom or to fully unleash your creative genius. Secrets Revealed To Having The Most Professional Staff On The Telephone! Do you have all the customers your business can use?The seemingly simple task of taking phone calls is a hidden liability for not just some, but most businesses. You've invested precious dollars in advertising and marketing. Small Business Savvy: Reaching Key Big Business Decision Makers As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan. Business Scents - Do They Work? You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. Growing Your Small Business Through Alliances and Joint Ventures -- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Small Business Ideas - Your Image Can Lose You Business What image do you and your people portray to your prospects and clients? Here's a situation that happened to me recently and hopefully you'll glean useful small business ideas that will make you money instead of costing you money.January is always a good time to grab bargains so when I noticed that two well-known blind companies were advertising 35% off their blinds, I decided to give them a call? and it was an interesting experience. Write An Effective Job Proposal I am simply amazed at the problems some of my colleagues are experiencing regarding writing job proposals for customers. So often I hear that there has been some sort of disagreement between client and service provider, something that can and should be avoided before a project is started.
|
| home | site map | Web directory | Pham Thanh Long | Luat su| Lawyer| Links |
| © 2006 |
