| |
| |
|
Small Business Information |
|
|
|
Small Business Marketing: Specialize or Generalize?
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. The Internet has changed the way people look for services (personal and professional). For example: Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests. Generalizing - The Benefits: Generalizing - The Challenge: Specializing - The Benefits: Specializing - The Challenge: The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com Have a successful day! Leslie Durand, Marketing Coach and Emarketing Specialist Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. www.ldurandconsulting.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Small Business Health Check-Up If your home business is not performing the way you hoped for, rather than stay away at night.. Can Your Business Run Without You? What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?I met a business owner recently who told me an interesting story. His business was 15 years old and he had approximately 50 employees. Everything I Need to Know About Business I Learned From My Nametag So there I was - sitting in the audience of an on-campus seminar. Surrounding me sat hundreds of fellow students; each of us wearing one of those little, handwritten, adhesive nametags. Image of Your Franchise Automotive Outlet is So Important Image of your franchise automotive outlet is so important. Some say image is everything, well then if you buy a franchise you should be constantly thinking of image and cleanliness. Why are Reverse Mergers Often the Victims of Short Sellers? There is a great deal of abuse going on in the OTC Bulletin Board Market and a lot of money is being made as result of it. Regulators are trying to deal with the problem but are unable to put a halt to it, unless they take drastic steps which will be detrimental to the small and micro-cap market. Questions to Ask as Your Business Grows Here are some of the questions that you need to ask yourself regarding various areas of the business before you start your growth push. Are you clear on the goals of your business? Are your managers and other staff also up to date with these goals? Does your accountant or other adviser know what you are planning? Have you developed a business plan which brings into play the whole area of growth, which includes the resources that will be required of it? Have you assessed the performance of your marketing and advertising sections and if so, are these adequate? Have you put in strategies to get repeat sales? Are you clear about your competition and what you need to do to win when you start expanding your operations? Are you confident about your current advertising plan, including whether you have identified your target market and also the methods by which you will reach that market? Have you put in place policies for your employees? Do you feel you have loyal and productive staff? Have you put in place strategies for motivating your employees? This could include a system of extra remuneration or some other way of acknowledging their efforts. Pressure Washing Business and Post Fire Cleanups Many have not experienced a fire up close. One year about 15 years ago I almost lost my house as did our neighbors to a wild fire. Contract Cleaners - A Guide for Business Part 2 In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business. Starting a New Business in a Small Town Q. I am a former pastor who left the ministry after sixteen years to spend more time with my family. Reverse Merger: Have They Taken the Reverse out of Reverse Merger? Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the "shell"). Competition Relations in Auto Detailing There is significant competition in auto detailing and car washing. Even more between types of cleaning businesses, as each company attempts to expand into other services which are the mainstay of similar business models. Franchisee; Vacation Managing Do you own a franchised business? Over 400,000 franchised businesses currently operate in the United States, which is a true testament of free enterprise. There are many advantages of franchised businesses, which anyone who owns a small business has thought about. How to Protect Yourself & Your Business As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. Want to Grow Your Business? Make an Irresistible Offer My clients and many of my readers are small and home-based business owners, and one of the biggest struggles they face is getting new customers.Getting new customers is costly and requires a repeated effort. Patient Records - Your Responsibilities As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise. How to Start a Paper Shredding Business Paper Shredding Business Opportunities are blossoming up everywhere because in recent years, privacy concerns and new policies have forced companies all over the country to invest in paper shredding services. Large corporations and small are in need of shredding services. S Corporation - What Is It? For many small businesses, the "S" corporation is the business entity of choice. The "S" in S corporation refers to a tax designation. 4 Areas Where Your Business is Losing Money In my 18 years of consulting I have heard it all. Everything from competition to managed care as reasons why it's hard to create the business of your dreams. Alliances: Drawing The Line How far can you go based on your relationship with an alliance partner?The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point. Detailing Business Options So you want to get into the auto detailing business and are not sure what options are right for you? It is a difficult choice indeed and there are so many options. Let me tell you a few having been in the industry some 27-years, we have seen a lot of businesses come and go and we have seen what works.
|
| home | site map | Web directory | Pham Thanh Long | Luat su| Lawyer| Links |
| © 2006 |
